Opinion and Insights: Marketing, Business, Technology
5 Proven Product Positioning and Messaging Strategies to drive Product Growth
Great products fail because companies don’t position products correctly. Products are for people. People are looking for solutions to their daily challenges to make their life easier. So, if your product solves a problem, do you wonder why your demand generation team cannot multiply the pipeline as per the market size?
5-Step Approach to increasing Organic Traffic using SEO
Outbound marketing has its limitations. While a push approach works in the short term to earn the first few customers in a market, a long-term pipeline is gradually built by inbound content strategy and executing the SEO(search engine optimization) playbook.
A 5-Step Demand Generation Marketing Strategy using Digital
Demand generation is central to any company’s go-to-market and product launch strategy. It plays a vital role in introducing the product and the need for the product in the target market. This article lays down a 5-step approach to kick-start the demand generation initiative.
The Complete Guide to Product Marketing 2020
Learn about the basics of product marketing, its role in the success of a product in a market and how it contributes to revenue generation from a market with this complete guide to product marketing
Video streaming blog
A global pandemic has left every one confined to their rooms. Entertainment is now limited to media that online media providers can distribute straight to the room of the consumer. This will certainly change content consumption trends and tip the scales more in favour of streaming services providers. Read more to see where the online…
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Aastha Trivedi | Product Marketing 